SEO for Small Business: Easy SEO Strategies to Get Your Website Discovered on Google by Tycho Press

Author:Tycho Press
Language: eng
Format: mobi, pdf
Publisher: Tycho Press
Published: 2015-06-20T16:00:00+00:00

BUILDING BELIEVABLE BACKLINKS

There are several websites where you can legitimately set up a profile and/or a link going back to your website. Users searching for keywords related to your business may go to one of these sites, which they trust, and which will connect them to your site.

• Yelp

• StumbleUpon

• Google Profiles

• Google Places

• LinkedIn

• YouTube

• HubPages

• Digg

• Foursquare

• Reddit

• Squidoo

LINK EXCHANGES

Link building is the legwork you do while sitting at your computer. It’s also the contemporary reimagining of schmoozing clients over drinks and hors d’oeuvres. Trading links with other sites can be a perfectly legitimate way of gaining beneficial backlinks, as long as the other sites are relevant, and not excessive or spammy in their exchange practices.

In the past, “link exchanging” meant joining a confederation of sites that hosted pages labeled “recommended resources,” “our partners,” or simply “other links.” With the promotion of the natural human voice in site content, these more conventional link exchange pages can seem artificial or irrelevant.

A more natural method of link exchange to correspond with today’s algorithms might be a simple, “You link to my site in a relevant spot in your site copy, and I’ll return the favor.” Just as with other external linking strategies, using anchor text in written copy can be a great way to engage in SEO-friendly link exchange.

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